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Better understand our waste problem and keep up with the latest stories.

Why is it so important to reduce waste?

It’s hard to know where to begin answering this question. Our outdated consumption model is a major cause of almost every environmental impact you can think of  – ocean plastics, climate change, air pollution, landfill waste, natural resource depletion and threatened wildlife, to name just a few.

Change is on the horizon.

We’re seeing forward-thinking entrepreneurs and growing social movements tackling this issue, and momentum is spreading to governments and companies. Things are going to change, and fast.

Read the Zero In On Waste (ZIOW) blog.